Top 15 InsurTech Companies and Startups in the US


Understanding the ins and outs of financial protection and risk management is essential in today’s fast-paced world, and at the heart of this sector is the concept of an insurtech company. So, what exactly does this term refer to? Insurtech, a portmanteau of “insurance” and “technology,” refers to companies that use technological innovations to simplify and improve the insurance industry. These organizations have emerged as key players in transforming the traditionally complex processes of buying, using, and managing insurance policies.

The Role of Insurtech Companies in the Insurance Industry

Insurtech companies are known for their contribution to improving customer experiences and operational efficiencies. By incorporating advanced technologies such as artificial intelligence, machine learning, big data analytics, and blockchain, these companies offer more personalized insurance policies, streamlined claim procedures, and real-time risk assessment. This technological integration allows for a significant reduction in overhead costs and, in many cases, lower premiums for consumers. Additionally, insurtech startups frequently challenge established insurance firms, sparking innovation and competition within the industry.

Key Benefits and Innovations Brought by Insurtech

The rise of insurtech companies has led to numerous benefits for both consumers and insurance providers. Customers enjoy more transparent, flexible, and accessible insurance options, while insurers can access detailed data analytics to make more informed decisions regarding risk and policy pricing. Moreover, the adoption of mobile and web-based applications means that customers can manage their insurance plans at the touch of a button, file claims quickly, and maintain steady communication with their insurance providers. Consequently, the presence of insurtech firms has made significant strides in modernizing an industry widely recognized for its conservative approach to change.

What are the top insurtech companies in the US?

The landscape of insurance technology has undergone significant transformations in recent years, thanks in large part to the efforts of prominent InsurTech Companies in the USA. These companies are reshaping the way both consumers and insurers approach the market. As we explore the top 20 InsurTech companies, we’ll highlight the defining features that set each company apart.


Lemonade has emerged as a favorite among younger policyholders, utilizing AI and behavioral economics to provide home, renters, and pet insurance. It is renowned for its swift claims process and commitment to social good, with unclaimed money donated to charities chosen by its community.

Oscar Health

Oscar Health focuses on creating a health insurance experience that is both user-friendly and accessible. With an emphasis on technology, telemedicine, and customer service, their approach to health insurance is designed to cater to the digital age.

Root Insurance

Root Insurance takes a novel approach to car insurance, using smartphone technology to measure driving behavior. Better drivers are rewarded with lower rates, incentivizing safe driving and offering a personalized insurance premium.

Hippo Insurance

Hippo offers an updated take on home insurance, providing policies that cover modern household needs. With automated maintenance alerts and enhanced coverage for electronics, Hippo reflects today’s homeowners’ concerns.


Metromile’s pay-per-mile car insurance is ideal for low-mileage drivers. Their plug-in device and app track miles to calculate insurance premiums, potentially saving customers significant amounts of money.

Next Insurance

Next Insurance caters to small businesses with tailored insurance policies for a diverse range of industries. The company is known for its simple digital purchasing process and transparent coverage options.


Clearcover distinguishes itself with a focus on streamlined, digital-first car insurance. Their mantra of ‘less is more’ resonates in their straightforward coverage and easy-to-use app.

Clover Health

Clover Health is an InsurTech that’s transforming health insurance by using data analytics to improve medical outcomes, particularly for seniors with Medicare plans. Their personalized approach aims to keep patients healthier.


Branch Insurance breaks the mold by integrating with the homebuying process, allowing customers to bundle home and auto insurance with their mortgage. This integration simplifies the purchasing process and can lead to cost savings.


Jetty’s focus is on urban renters, offering rental insurance with innovative add-ons. Their products often include renters’ advocacy, security deposit alternatives, and lease guaranty services.

Kin Insurance

Kin Insurance is known for specializing in areas prone to natural disasters, using data to assess risk and provide more accurate pricing. Their platform allows homeowners to quickly get coverage online.


Snapsheet helps streamline the auto insurance claims process with its virtual claims software. Their platform allows for quick, easy submissions and estimates, enhancing customer satisfaction.


Policygenius serves as an online marketplace for insurance, allowing users to compare policies from various insurers. Their educational resources help demystify insurance and aid in informed decision making.


Embroker is a digital brokerage that provides technology-driven insurance solutions to businesses. Their platform aims to make the process of buying, managing, and understanding insurance more efficient.


CoverHound offers an online platform where consumers and businesses can compare and purchase insurance policies. It stands out for its wide range of options and transparent, no-pressure advice.


Coalition operates at the intersection of cybersecurity and insurance. The company provides cybersecurity tools along with cyber insurance, aiming to prevent digital risk while protecting businesses from its financial impact.


Justworks extends beyond simple insurance offerings to provide a comprehensive human resources platform, integrating payroll, compliance, and employee benefits, including access to health insurance.

Corvus Insurance

Corvus leverages big data and AI to provide commercial insurance policies, with a focus on cyber insurance. Their CrowBar platform provides actionable insights to help businesses manage their digital risk.


Bolt is reshaping the future of insurance with its digital distribution platform. They partner with carriers and agents to connect them with enhanced delivery systems, broadening their reach.


Sure offers a variety of insurance products with a tech-forward approach, including smartphone protection plans and travel insurance. Their platform enables purchase and management of policies with ease.

Ethos Life

Ethos Life streamlines the application process significantly, eliminating medical exams for most applicants and delivering instant quotes. This model not only simplifies the path to coverage but also expands access to a broader segment of the population, making Ethos a leader in its field.


Newfront is redefining the insurance brokerage landscape by marrying the expertise of seasoned brokers with the efficiency of modern technology. Their tech-driven platform transforms complex insurance transactions into simple, digital experiences for clients.


AgentSync tackles the often overlooked but critical aspect of insurance – compliance management. By building tools that aid in the management of producer licensing, appointments, and compliance, AgentSync ensures that insurance carriers, agencies, and Managing General Agents (MGAs) can focus on their core business activities without compliance-related interruptions, thus ensuring a smoother regulatory journey.

Sidecar Health

Sidecar Health is turning heads with its dynamic approach to health insurance. The company offers customizable plans with transparent pricing, empowering users to manage their healthcare spending effectively. With its focus on personalization and clarity, Sidecar Health is gaining recognition as a consumer-friendly company.

Collective Health

Collective Health is carving its niche by revolutionizing the way employers design and deliver health benefits. By offering a streamlined platform that integrates all aspects of benefits management, Collective Health provides a unified experience for employees. Their approach elevates the standard of employer-sponsored healthcare programs.

Bright Health

Bright Health stands out for its tailored approach to local healthcare markets. By collaborating closely with a curated network of healthcare providers, Bright Health delivers personalized care at competitive prices. This local focus ensures that members receive quality care built around community needs and provider strengths.


At-Bay brings cyber insurance to the forefront, reflecting on the growing need for cyber security in today’s digital world. The company offers a data-driven risk management platform to help businesses understand and protect themselves against digital threats, making cyber security an integral part of their risk management strategy.


Cedar’s patient payment and billing platform demonstrate its visionary edge in the healthcare payment sphere. The Cedar platform enhances patient experience by providing personalized billing, clear pricing, and a user-friendly interface, turning the often stressful medical billing process into a more navigable part of the healthcare journey.

Impact of InsurTech Companies in the USA on the Insurance Industry

The rise of InsurTech companies in the USA has had a profound impact on the insurance landscape. One of the primary changes is the altered expectation of customers. In an age where digital convenience is a necessity, users anticipate quick and seamless interactions. InsurTechs have risen to meet these expectations by offering digitized solutions that simplify the process of purchasing insurance and making claims. This shift has heightened the pressure on traditional insurance companies to improve their digital offerings and become more customer-centric.

Furthermore, InsurTech companies in the USA are playing a pivotal role in data utilization. By leveraging big data analytics, artificial intelligence, and machine learning, they are capable of personalizing the customer experience and creating more accurate risk assessment models. These advancements have also led to more competitive pricing and the ability to offer innovative products that cater to modern consumer needs.

Another significant contribution of InsurTech firms is in the area of operational efficiency. The implementation of new technologies automates several processes within the insurance value chain, thereby reducing costs, minimizing errors, and speeding up service delivery. As a result, Incumbent firms are being impelled to re-evaluate their operations and embrace digital transformation to maintain their competitive edge in the market.

Future Trends in InsurTech

Looking ahead, InsurTech companies in the USA are anticipated to continue their trajectory of innovation and growth. Blockchain technology is expected to emerge as a key player, offering enhanced transparency and security, especially in fraud detection and claims processing. Peer-to-peer insurance models and on-demand insurance services are possible thanks to technological advancements, which cater to the gig economy and modern consumption habits.

Furthermore, InsurTech startups are likely to keep pushing the boundaries of personalized insurance. With the increasing number of internet-connected devices and the expansion of the Internet of Things (IoT), InsurTechs could offer hyper-individualized insurance policies based on real-time data. This level of customization will require traditional insurance entities to revamp their approaches to product development and client engagement.

Telematics is another area ripe for growth within the InsurTech space. Usage-based insurance (UBI) that relies on actual driving patterns is already popular in the auto insurance sector, and it’s feasible we’ll see similar models in health, life, and home insurance as more data becomes available.


In a nutshell, the presence of InsurTech companies in the USA is integral to the ongoing evolution of the insurance industry. With their innovative solutions and customer-focused services, InsurTechs are redefining industry standards and operations. Traditional insurers may find that adapting and possibly partnering with these agile firms could be beneficial in offering more sophisticated, efficient, and personalized insurance services that cater to the modern customer.